HOW IT ALL STARTED
From selling Fuel clothes out of my car, then a garage, then a shop, then selling to places I had never been all around the globe.
The Fuel brand was built from the young and hungry counter culture of the early 1990s, all which had a burning desire to push themselves and the action sports beyond the edge.
Fuel’s foundation was built on supporting the Skate, Snow, Surf, Moto, Music and Racing lifestyle since our 1992 inception. The Fuel family understands that the needs and designs best come from ones who live it and breathe it every day.